Fuel predictive models with rich, behavioral data

Make better business decisions, faster, by delivering real-time, structured behavioral data to your AI and ML models.

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Train models with AI-ready data

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Eliminate data wrangling

Snowplow delivers data in a highly expected format at a consistent level of granularity to your warehouse or lake, ready to train models with no wrangling.

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Ensure complete accuracy

Snowplow ensures complete and accurate data, with every data point validated up front against a user-defined schema, with bad data stored for debugging and reprocessing through Snowplow.

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Work with your preferred tools

With data loaded in your data warehouse in a ready-to-use format, you and your team can leverage your data in your preferred AutoML platform and data science tools.

Tap into predictive behavioral data

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Inject intent into your data asset

There is no stronger predictor of future behavior than past actions. Snowplow has been working with companies to predict intent for over a decade.

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Augment model accuracy

With 130+ properties appended to each event out-of-the-box, you can use a large number of features to create accurate model predictions.

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Capture the context behind the data

With hundreds of custom entities that define where and how an action took place, your AI/ML models have hundreds of data points for model training.

Operationalize AI in real-time

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Deliver data at low latency

In-session business decisions need to be triggered at a reliably low latency. Snowplow’s SLAs guarantee delivery of data at a low latency to your warehouse, lake, and stream.

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Ensure reliability, at scale

Snowplow autoscaling services ensure reliable loading of events to destinations in seconds, even at enormous scale and unpredictable volumes.

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Maintain trust and explainability

Transparent processing of the data from source to prediction means the actions taken are explainable and justifiable, key to operationalizing models.

How does it work?

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