Power advanced analytics applications
Build a deep understanding of customer behavior across digital touchpoints, and use data to influence business decisions.
Create data shaped to
fit your business
Customize your data
Define an unlimited number of events and entities, and customize naming conventions and fields to match your analytics requirements. Enrich every event you collect with 130+ out-of-the-box properties.
Ensure data is well-structured
Snowplow’s flexible schema technology allows the capture of both structured and unstructured data ensuring only highly and well-structured data reaches your warehouse or lake.
Optimized to be BI-ready
Data is incrementally modeled in your warehouse of lake with customizable web and mobile dbt models so you can focus on unlocking insight from your data.
Stay in control of data
governance
Maintain data ownership
In today’s privacy-conscious world, data legislation is constantly changing, and is more important than ever to own your own data.
Deploy privately on your cloud
Your Snowplow data pipeline is deployed privately on your cloud keeping you in control of the data and providing full auditability of do-not-track requests.
Set up anonymous tracking
Snowplow’s out of the box privacy tools including IP anonymization and PII pseudonymization enrichment, making it easy to protect your customers’ privacy rights.
Gain a complete
picture of your
customer journey
Overcome browser limitations
On browsers like Safari and Firefox, intelligent/enhanced tracking prevention (ITP/ETP) restricts user tracking to less than 24 hours, making it impossible to capture user behavior across digital assets.
Leverage two years of user data
With Snowplow’s first-party tracking, out the box identity resolution and configurable ID’s, you can track all users for more than two years and feed this data into your models for powerfully predictive analysis.
Eliminate joins in your warehouse
Snowplow’s in-stream transactional and demographic enrichments removes the need for maintaining joins in the data warehouse.
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“With Snowplow, we are empowered to make more informed, data-driven decisions that allow us to iterate much faster while gaining a multi-dimensional view of the user experience now and in the future”
ALEX BESKIN | HEAD OF ANALYTICS AT ANIMOTO
How does it work?
