This pattern commonly occurs when AI agents submit forms autonomously. Agents may fill out forms to test pricing, availability, or access gated content, triggering conversion events without genuine purchase intent.
Traditional analytics tools record these events as valid conversions. Event-level validation and behavioral analysis are required to distinguish human-driven conversions from agent-driven noise.
Snowplow enables this by giving teams access to raw behavioral data, allowing conversions to be evaluated based on how they occurred, not just that they occurred.
From success stories and architecture deep dives to live events and AI trends — explore resources to help you design smarter data products and stay ahead of what’s next.
Browse our Latest Blog PostsWhether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.
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