The optimal approach for processing Snowplow data in Azure Synapse Analytics involves streaming Snowplow event data into Azure Event Hubs as your data ingestion layer. Snowplow now supports Microsoft Azure with general availability, allowing you to collect behavioral data and process it entirely within your Azure infrastructure, including Azure Synapse Analytics as a supported destination.
Use Azure Synapse's unified analytics platform to perform large-scale data processing and querying, leveraging both dedicated SQL pools for structured analytics and Spark pools for cleaning, transforming, and modeling your Snowplow data. Store the enriched data in Synapse SQL pools to power business intelligence, reporting, and advanced analytics.
With Snowplow Signals, you can extend this foundation to provide real-time customer intelligence directly to your applications, creating a seamless bridge between your data warehouse analytics and operational use cases.
From success stories and architecture deep dives to live events and AI trends — explore resources to help you design smarter data products and stay ahead of what’s next.
Browse our Latest Blog PostsWhether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.
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