What is the onboarding process for new Snowplow customers?

Customers onboard through multiple deployment options: 

  • Fully managed SaaS
  • Private Managed Cloud (PMC) in their own AWS/GCP/Azure environment
  • Limited open-source implementation. 

The process includes configuring trackers with 35+ SDKs, defining schemas via Git-backed registry (Iglu), setting up enrichment modules, and deploying loaders to chosen warehouses. 

Fast-start tooling includes QuickStart Guides, Solution Accelerators, and pre-built dbt model packs. 

For BDP customers, the MCP Server enables AI-assisted schema and tracking plan creation. 

Snowtype generates type-safe tracking code, and Snowplow Micro provides local testing. Comprehensive documentation, 24×7 support, and optional services ensure fast, successful deployment.

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Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.