Snowplow provides unified cross-channel tracking via a common atomic event schema across web, mobile, server, and IoT sources.

With consistent schema enforcement, identity stitching capabilities, and entity modeling, it supports end-to-end behavioral consistency across touchpoints—including mixed-channel environments.

The platform's first-party data approach with persistent cookies lasting up to two years (compared to weeks with third-party solutions) enables comprehensive customer journey mapping. 

Over 130 built-in enrichments ensure data quality and context preservation across all channels and devices.