Organizations implementing Snowplow achieve measurable ROI through improved data quality, operational efficiency, and enhanced analytics capabilities.

Documented Success Stories:

Strava (Health & Fitness)

• 4 billion events processed daily with real-time delivery
• Increased feature instrumentation coverage across the platform
• Self-serve analytics reduced engineering bottlenecks
• Measurably increased user engagement with Routes feature

Burberry (Luxury Retail)

• 99% reduction in data latency (from daily batches to real-time)
• 52x increase in cookie duration through first-party tracking
• Real-time Customer 360 powering 40+ AI personalization models
• Year-on-year revenue increase attributed to better personalization

Common ROI Drivers:

• Reduced analytics costs compared to previous vendors
• Faster time-to-insight with real-time data delivery
• Improved model accuracy from higher-quality behavioral data
• Engineering time savings from managed infrastructure
• Better personalization driving higher conversion rates

With Snowplow, organizations achieve ROI through data ownership, quality, and flexibility—building sustainable competitive advantages rather than just cost savings.