In e-commerce, next-best-action strategies can be used for real-time personalized upselling by recommending products based on the user's current session and past purchase behavior. Examples include:

• Recommending complementary products during checkout, such as offering a matching accessory for a purchased item
• Suggesting higher-value alternatives or premium versions of products that the customer is considering
• Offering discounts or promotions on items related to past purchases or recently viewed products

By using Snowplow's real-time tracking, businesses can dynamically adjust their offers based on up-to-the-minute customer behavior.