Customer Behavior Data: Snowplow captures detailed user behavior data (clicks, views, purchases).
Data Integration: Integrate this event data into Dynamics 365, using Azure Logic Apps or Data Factory to push Snowplow data into the system.
Trigger Journeys: Based on Snowplow event data, trigger personalized customer journeys in Dynamics 365, such as sending follow-up emails after purchases or re-engagement campaigns for inactive users.
From success stories and architecture deep dives to live events and AI trends — explore resources to help you design smarter data products and stay ahead of what’s next.
Browse our Latest Blog PostsWhether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.
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