How to use Snowplow and Kafka for real-time behavioral analytics?

To use Snowplow and Kafka for real-time behavioral analytics:- Capture real-time events with Snowplow from various customer touchpoints.- Stream the events into Kafka topics, which will act as the transport layer for data.- Process the event data in real-time using systems like Apache Spark or Databricks, leveraging Kafka as the messaging platform.- Generate real-time analytics and insights on customer behavior, and trigger actions like recommendations or personalized offers.

Get Started

Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.