How to enrich Snowplow events before sending them to Kafka?

To enrich Snowplow events before sending them to Kafka:- Use Snowplow’s Enrich process to apply schema validation, data enrichment (e.g., geolocation, user agent), and data transformation before forwarding the events.- Set up enrichment pipelines that process the raw event data and add contextual information, such as user profiles or session data, before pushing it into Kafka.

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Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.