Next-best-action marketing improves customer retention by delivering timely, personalized actions that enhance the customer experience. By predicting what action to take next based on a customer's current behavior, businesses can provide relevant offers, recommendations, or assistance at the right moment.

This continuous engagement increases customer satisfaction, encourages loyalty, and reduces churn. Snowplow's real-time tracking ensures that each interaction is informed by up-to-date customer data, enabling precise, effective next-best-actions.