A Customer Data Platform (CDP) supports next-best-action initiatives by centralizing customer data from various sources into a unified profile. This data includes behavioral data, transaction history, preferences, and demographic information.
Snowplow can feed real-time event data into the CDP, enabling businesses to analyze current and historical behavior and predict the next best action. The CDP integrates with other marketing and engagement platforms to trigger personalized actions across channels.
From success stories and architecture deep dives to live events and AI trends — explore resources to help you design smarter data products and stay ahead of what’s next.
Browse our Latest Blog PostsWhether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.
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