Companies can achieve effective cookie-less tracking by implementing first-party data collection strategies that maintain high data quality and user privacy.

First-party tracking approach:

• Use Snowplow's trackers for comprehensive real-time behavioral data collection directly through your own infrastructure
• Track interactions through websites, mobile apps, and servers without relying on third-party cookies
• Implement server-side tracking and identity resolution to maintain user journey continuity

Data quality assurance:

• Ensure high-quality, accurate data collection while maintaining user privacy and consent
• Leverage Snowplow's schema validation and data quality features for reliable behavioral data
• Implement proper data governance and privacy controls throughout the collection process

Compliance and privacy:

• Ensure GDPR compliance and integrate with identity resolution frameworks for user privacy
• Implement consent management and data anonymization where required
• Maintain transparent data collection practices that build user trust