What happens when you unify your customer data with a composable CDP architecture powered by Snowplow?
In this results-packed clip from our Snowplow webinar, Transavia shares the tangible business outcomes of rebuilding their data stack for marketing and personalization:
📈 +10% increase in retargeting match rates
🧠 5–10% boost in user recognition on web and app
⚡ 400% faster time to market for marketing use cases
💰 40% reduction in license costs by consolidating tools
🔒 50% improvement in data governance and GDPR compliance
These improvements came from gaining a complete, centralized customer view, better collaboration with internal data teams, and real-time behavioral data collection using Snowplow.
🎥 Watch the full webinar here:
👉 https://snowplow.io/events/how-transavia-unified-its-customer-data-and-improved-media-spend-efficiency-time-to-market-and-website-performance