Discover how Transavia built a full data feedback loop and unified its customer view by integrating mobile app data, Snowplow behavioral tracking, and machine learning workflows in Databricks—all within a composable CDP architecture.
In this clip from our Snowplow webinar, you’ll learn how Transavia:
- Achieved a fully integrated customer view across mobile and web
- Collaborates seamlessly with internal ML teams via Databricks
- Centralized business logic in the data warehouse for consistency and scale
- Uses Snowplow to power real-time behavioral data collection- Closes the loop by measuring and learning from user responses
This end-to-end feedback loop empowers Transavia to deliver real-time personalization, improve media spend efficiency, and shorten time to market for new campaigns.
🎥 Watch the full webinar here:👉 https://snowplow.io/events/how-transavia-unified-its-customer-data-and-improved-media-spend-efficiency-time-to-market-and-website-performance#ComposableCDP #Snowplow #Transavia #Databricks #PEGA #CustomerData #Personalization #ModernDataStack #DigitalTransformation #DataFeedbackLoop #CDP #MarketingAutomation