Learn how Transavia redesigned its customer data platform using a composable CDP architecture—powered in part by Snowplow—to gain full control over data collection, processing, and activation.
In this video, we explore:
- How Transavia partnered with Snowplow to create a robust, first-party data foundation
- Consolidating best-of-breed tools for data collection, processing, and activation
- Aligning business and IT teams around a shared data strategy
- Improving data observability, governance, and use case scalability
- Empowering internal data teams through centralization and transparency
By adopting a modular and flexible CDP stack, Transavia has unlocked deeper personalization, improved campaign performance, and built a future-proof MarTech ecosystem.
Want to learn more? View the whole webinar here: https://snowplow.io/events/how-transavia-unified-its-customer-data-and-improved-media-spend-efficiency-time-to-market-and-website-performance
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