What does it actually take to get a behavioral data initiative off the ground and keep it on track? Kevin, Silverspin's Associate Director of Behavioral Analytics, has been through it, and in this clip he shares the no-fluff framework that made it work.
In this clip from The Winning Spin, Kevin breaks down the key principles for anyone evaluating Snowplow or launching a behavioral analytics project:
✅ Why executive sponsorship is non-negotiable, and what happens without it
✅ How to build and maintain stakeholder buy-in by showing value early and often
✅ Defining use cases first, then working backwards to your data model
✅ Why data governance must be baked in from day one, not added later
✅ How to redefine "definition of done" to include data validation in production
✅ The role of a clear north star vision in keeping cross-functional teams aligned
✅ Why you should lean hard on out-of-the-box data models before introducing complexity
✅ How to get the most out of your implementation team and technical account manager
This is the practical, honest advice you won't find in a vendor whitepaper, from someone who's lived it.
🎬 Watch the full webinar: https://snowplow.io/events/the-winning-spin-how-silverspin-rebuilt-its-analytics-game