Is your GA4 data actually accurate? Silverspin's Associate Director of Behavioral Analytics, Kevin, discovered their Google Analytics data had a margin of error between 25–40%, and that was just the beginning of the problems.
In this clip from our fireside chat with Silverspin, Kevin breaks down the GA4 limitations that forced Silverspin to rethink their entire analytics stack:
✅ GA4's out-of-the-box reporting weaknesses
✅ Uncontrollable data sampling and why it destroys reliability
✅ The black-box data model you can't change or customize
✅ Fragmented data across BigQuery and Databricks
✅ Why combining behavioral and transactional data in a single report was nearly impossible
If you're dealing with GA4 data quality issues, trust problems with your analytics, or trying to build a business case for moving off Google Analytics, this is the clip for you.
🎬 Watch the full webinar here: https://snowplow.io/events/the-winning-spin-how-silverspin-rebuilt-its-analytics-game