What if your analytics infrastructure had its own vision, strategy, and roadmap, just like a product?
That's exactly the framework Silverspin adopted when rebuilding their behavioral data platform with Snowplow. Drawing on 10 years of agile product management in gaming, Kevin shares why treating data as a product isn't just a mindset shift, it's a proven framework that changes what's possible.
In this clip from The Winning Spin, Silverspin's Associate Director of Behavioral Analytics, Kevin, walks through:
✅ Why "data as a product" is the framework that made Snowplow's implementation stick
✅ The past analytics failure (Omniture) that shaped his entire approach
✅ How to define a data product vision: target users, value proposition, business goals, and standout features
✅ The difference between just collecting data vs. truly operationalizing it
✅ How reliable, real-time behavioral data becomes the foundation for mass personalization and AI-driven marketing
Whether you're leading a behavioral analytics initiative, trying to build internal alignment, or just looking for a framework to structure your data strategy, this is the mental model worth borrowing.
🎬 Watch the full webinar: https://snowplow.io/events/the-winning-spin-how-silverspin-rebuilt-its-analytics-game