After just 10 days of running Snowplow in production, Silverspin achieved 100% data parity between Snowplow and their transactional data, something Google Analytics had never delivered.
In this clip from The Winning Spin, Kevin, Associate Director of Behavioral Analytics at Silverspin, shares the hard numbers from Silverspin's proof of concept:
✅ 100% data parity with server-to-server events in under 10 days
✅ Google Analytics was over-reporting AND under-reporting campaigns, causing Silverspin to fund the wrong ones
✅ First time deposit tracking (early monetization) was significantly more accurate with Snowplow
✅ Development time for server-side event tracking cut by 6 weeks using the Snowplow Java SDK
✅ Event processing latency of 30–60 minutes vs. Google Analytics' 24+ hour delay
If you're evaluating Snowplow vs Google Analytics, running a proof of concept, or trying to make the case internally for a GA replacement, this clip has the numbers you need.
🎬 Watch the full webinar: https://snowplow.io/events/the-winning-spin-how-silverspin-rebuilt-its-analytics-game