Fractional Attribution

The Attribution Modeling Accelerator includes pre-built code, sample data, and step-by-step instructions to build a detailed view of which marketing channels are driving the most revenue.

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Why use this accelerator?

Marketers estimate that they waste an average of 26% of their budgets on ineffective channels and strategies, according to a recent study by Rakuten.

With increasing pressure on marketing teams to do more with less and increasingly complex customer journeys, our Marketing Attribution Accelerator equips your team to accurately calculate marketing efficiency.

Key metrics and features included are:

• Conversions and ROAS by channel
• SKUs by channel
• First-touch, last touch, position-based, linear, and data-driven multitouch attribution models

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