Discover how our customer data infrastructure (CDI) can help you own and unlock the value of your customer behavioral data in your cloud data warehouse or lake to fuel AI, advanced analytics, and personalized experiences.
With 35+ dedicated first-party trackers and web hooks you can track events and entities and deliver a single unified event stream to warehouse, lake or to a real-time stream.
Full transparency into customer consent with Snowplow’s ‘basis for tracking’ contexts. Record a full GDPR context (or other regulatory framework) with every event.
With Snowplow you can deploy separate data pipelines and adapt the security protocols to respect privacy rules by region.
WANNES ROSIER | DATA AND NEWS PERSONALIZATION MANAGER AT DPG MEDIA