Real-time streaming data allows agentic AI systems to make decisions and take actions based on the most up-to-date information. Snowplow's real-time event tracking enables businesses to:

• React immediately to user actions, environmental changes, or external factors
• Continuously update AI models and decision parameters based on fresh data
• Enable dynamic personalization or customer support, adapting to new data as it arrives

Snowplow Signals enhances this by computing user attributes in real-time from streaming data, providing agentic AI applications with immediate access to customer insights and behavioral patterns as they happen.