How can businesses integrate agentic AI agents with their existing data infrastructure?

To integrate agentic AI with existing data infrastructure, businesses can:

  • Stream real-time event data from Snowplow into data lakes or warehouses like Snowflake or Databricks for processing
  • Integrate AI agents with enterprise systems (CRM, ERP, etc.) using APIs or connectors, allowing them to act based on data
  • Use tools like Apache Kafka to handle real-time data and ensure smooth communication between AI agents and backend systems
  • Implement data governance and security protocols to ensure the AI system operates within the organization's compliance and security frameworks

Snowplow Signals provides a declarative approach to customer intelligence, allowing businesses to easily define user attributes and access them through SDKs, making integration with agentic AI applications more straightforward and developer-friendly.

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Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.