Snowplow Outperforms GA4 in GigaOm Comparative Evaluation.
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Better understand users to boost e-commerce conversion and customer acquisition

The E-commerce Analytics Accelerator includes pre-built code, sample data, and step-by-step instructions to build a detailed view of customer interactions for your e-commerce business in web and mobile apps.


Why use this accelerator?

In e-commerce, large gains can be made in inches, rather than miles.

Having a better understanding of how your customers move through your conversion funnels, on web and mobile, can lead to significant increases in revenue. Snowplow customers have seen up to 1400% increases in paid revenue due to more accurate and detailed data sets.

These e-commerce dashboards enable you to create leading and lagging metrics for each stage of your signup, add-to-basket, and checkout funnels, permitting data-led experiments with direct feedback.

Snowplow sends data straight to your warehouse, where our data models and dashboards help uncover new insights about the way users interact with your products.  

Key metrics included are:

  • Cart abandonment rate
  • Average basket size
  • Daily product views
  • Top product category

“Once we got the Snowplow data there was this, ‘Oh my god!’ moment … it was fuller, richer and took into account all the different data sources. The difference was huge when you started to look at the full customer journey and stitch it all together.”

DAVID SINTON | CO-FOUNDER AT BIG TREE ONLINE
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Key Outcomes

  • Improve your e-commerce conversion rate
  • Optimize user experience
  • Increase sales volume