For FanDuel, real-time insights are critical when it comes to delivering personalized player experiences—especially during live events like the Super Bowl, Kentucky Derby, or NBA Finals.
In this clip, Tony Cui (Senior Data Engineering Manager at FanDuel) explains why waiting hours for batch data isn’t enough, and how near real-time behavioral insights help FanDuel:
⚡ React within seconds or minutes instead of hours
⚡ Deliver personalized promotions during live sporting events
⚡ Dynamically adjust marketing campaigns in-app
⚡ Improve player journeys and engagement in the moment
⚡ Drive a better customer experience across sportsbook and casino products
With Snowplow + AWS, FanDuel can act on player behavior as it happens, instead of after the fact—unlocking real-time personalization at scale.
👉 Watch the full 30-minute fireside chat with FanDuel, Snowplow, and AWS here:https://snowplow.io/events/real-time-wins-how-fanduel-transforms-player-experience-with-aws-and-snowplow
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