Individual clicks don't tell the story. Full user journeys do. John Bourous from Snowplow explains why teams need to move beyond single touchpoints to optimize complete user flows, featuring Kindred's success story of capturing 3x more data while reducing costs by 20%.
Key insights:
- Map user flows and friction points with precision
- Multi-touch attribution across entire customer journeys
- Predict churn and re-engage users proactively
- Kindred results: Better data accuracy, lower costs, higher loyalty
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Perfect for product managers, UX teams, and analytics professionals optimizing conversion funnels and user experiences.
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đź”— Full session: https://snowplow.io/events/ai-ready-behavioral-data-powering-real-time-product-experiences-analytics
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