The old assumption, sessions are either human OR bot, is dead. Nick Stanchenko, Senior Product Manager, explains why agentic browsers create hybrid sessions where humans hand off to AI agents mid-journey, breaking every metric you track.
What happens in an agentic session:
- Human arrives on your carefully crafted landing page
- Hands off to AI agent ("book me a flight")
- Agent ignores ads, promos, designed journeys
- Human returns with task completedResult: Engagement metrics collapse, conversions bypass your funnel, and you lose control of the experience.
Detection approach (same as bot detection):
- Presence/absence of human activity (mouse, scroll, taps)
- Page view speed and timing patterns
- Behavioral signals that reveal agent handoffs
Snowplow advantage: First-party tracking survives privacy-first agentic browsers. Real-time profiling via Snowplow Signals lets you detect agents during the session and adapt the experience, not just analyze it afterward.
Catch the full session here: https://snowplow.io/events/ai-agent-bot-behavioral-intelligence-in-the-agentic-era