User & Marketing Insights
The Snowplow data model that delivers rich user insights across user acquisition, attributes, engagement, retention, and devices, directly from your own data warehouse or lake.
User & Marketing Insights
The User & Marketing Insights data model gives you access to all the familiar analytics reports you rely on, powered from your own data warehouse or lake. Retain essential metrics across user acquisition, engagement, retention, devices, and user attributes – without facing compliance issues or limited visibility. Through pre-built reports and interactive dashboards, understand how users are being acquired, measure the effectiveness of different channels, and track customer behavior across your website, app, or platform. All of this comes with cross-platform tracking and accurate identity resolution.
Self-Serve Analytics
Comprehensive Marketing Insights
Complete Data Control
Privacy-First By Design
Challenges with Traditional Analytics Tools
Incomplete Customer View
Traditional analytics tools struggle with browser privacy changes like Apple Intelligent Tracking (ITP), leading to fragmented customer journeys and inaccurate data due to limited cookie lifetimes
Fragmented Marketing Insights
Data is scattered across multiple platforms and teams, without a single source of truth or visibility into what is being tracked.
Data Privacy & Compliance Risk
Traditional analytics tools operate as black-box solutions, leaving organizations uncertain about data processing methods and compliance.
Behavioral Data Foundation
Real-time Customer Journey Analytics
Understand the end-to-end customer journey and unlock essential and accurate insights about customer behavior and marketing performance with access to consistent structured and rich AI and BI-ready data, directly from your warehouse or lake. Leverage Snowplow’s Unified Digital Model and Web dbt Package to unify journeys across web and mobile, with cross-platform tracking and deterministic identity resolution out-of-the-box.
Accelerate time-to-first insight
Cross-channel customer journey tracking
Incremental sessionalization logic and deterministic identify resolution
Privacy-First
Privacy and Compliance by Design
Gain complete ownership and control over where your data is processed and what data is collected from each customer with a Private SaaS Deployment model and out-of-the-box real-time PII pseudonymization, cookieless or anonymous tracking.
Replace black-box analytics with full visibility and control over your data processing
Leverage real-time PII pseudonymization and flexible tracking options
Store and process all Snowplow data in your own warehouse or lake
Ownership & Control
Control, Transparency, and Ownership
Understand how your marketing and user insights are calculated with source-available data models and SQL queries. See exactly how our dbt models process your data or access the underlying data tables to power your own visualizations directly.
Gain Complete Visibility with a Glass Box Approach
Leverage the Flexibility to Build Your Own Visualizations
Run Deeper Analysis on the Underlying Data
