What are the best practices for scalable event data processing?

Snowplow pipelines exemplify best practices through their modular architecture: 

  • Trackers → collector → enrich → loader
  • Schema enforcement at ingestion 
  • Support for both streaming and batch modes
  • Operational resilience via retries and dead-letter queues

Snowplow’s infrastructure  handles billions of events per day with distributed ingestion systems and real-time enrichment capabilities.

Key practices include:

  • Git-backed schema management for governance
  • Automated data quality monitoring
  • Support for multiple cloud environments (AWS, GCP, Azure)
  • Composable integration with modern data stacks including dbt, Kafka, and major cloud warehouses

These architectural principles enable 99% reduction in data latency compared to traditional analytics approaches.

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