Blocking all AI agents is rarely the right approach. Many agents access product and content pages to compare options or generate recommendations on behalf of users. Preventing access can reduce visibility in AI-mediated discovery and recommendation flows.

A more effective strategy is to distinguish between commercial agents, informational agents, and malicious scrapers, and apply controls accordingly.

Snowplow enables companies to identify and classify different types of agentic traffic so they can decide when to support, limit, or block automated access based on intent.