Data Capture: Use Snowplow to capture product-related event data (clicks, views, purchases).
Event Processing: Stream Snowplow event data to Azure services such as Azure Event Hubs or Azure Stream Analytics for processing.
Data Aggregation: Store processed data in Azure Synapse, then aggregate it by product category, user behavior, or sales metrics.
Visualization: Use Power BI or another BI tool to create product analytics dashboards, showing key metrics like product views, conversions, and sales trends.
From success stories and architecture deep dives to live events and AI trends — explore resources to help you design smarter data products and stay ahead of what’s next.
Browse our Latest Blog PostsWhether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.
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