Can Snowplow replace standard analytics tools like Google Analytics or Firebase Analytics?

Yes. Snowplow captures comprehensive, raw event-level data and delivers it to your own warehouse with complete ownership, providing more flexibility, unlimited retention, richer modeling capabilities, and significantly lower latency than GA4 or Firebase Analytics. 

Snowplow enables first-party tracking for up to two years compared to weeks with traditional tools, while offering 6.9x faster performance and 800x better cost-effectiveness according to independent testing. 

Teams can replace or augment traditional platforms with Snowplow for deeper, AI-ready analytics, custom attribution modeling, real-time personalization, and advanced customer journey analysis that packaged tools cannot provide.

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Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.