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Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.
Guide
AI agents are browsing your site, scraping your content and skipping your ads. Meanwhile Google Analytics counts them as your best customers. In the first eight months of 2025, agentic browser traffic grew by 1,300%, and your current tools can't tell the difference.
This guide explains AI agent impact on web experiences, why media & entertainment companies are affected 7x more than other industries, and what you can do about it. Discover how you can use the Detect → Analyze → React framework to:
Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.
Building AI-powered applications? Spin it up. Inspect the architecture. Watch your first intervention fire — all in under 10 minutes. Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.
Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.