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Snowplow delivers the highest quality, real-time customer context wherever you need it, without the engineering overhead of building and maintaining that layer yourself.
Guide
AI agents are browsing your site, scraping your content and skipping your ads. Your analytics either counts them as your best customers or misses them entirely. HUMAN Security found traffic from AI agents and agentic browsers grew 7,851% in 2025, and most analytics tools can’t tell it apart from your real audience.
This guide explains how AI agents are changing web traffic, why media sites are 7x more likely to see AI bot traffic than the average site, and what you can do about it. It walks through a simple framework (detect, analyze, react) that helps you:
Snowplow delivers the highest quality, real-time customer context wherever you need it, without the engineering overhead of building and maintaining that layer yourself.