A guide for media & entertainment executives

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AI agents are browsing your site, scraping your content and skipping your ads. Meanwhile Google Analytics counts them as your best customers. In the first eight months of 2025, agentic browser traffic grew by 1,300%, and your current tools can't tell the difference.

This guide explains AI agent impact on web experiences, why media & entertainment companies are affected 7x more than other industries, and what you can do about it. Discover how you can use the Detect → Analyze → React framework to:

• Identify which visitors are humans, bots or AI agents in real time
• Separate genuine engagement metrics from machine-inflated noise
• Protect ad revenue by proving human traffic to advertisers
• Decide when to block, serve or negotiate with AI agents accessing your content