Understanding the
6 Stages of a Product
User’s Lifecycle:
Download the guide to deep-dive into:.
Acquisition
Activation
Engagement
Retention
Referral
Revenue
.
In terms of measuring the success of a product launch, the main thing to consider is the initial aim of the creation of the product – what problem is it trying to solve?
As the product evolves, product teams often move on to optimize different stages in the customer lifecycle
Download to see how your data matters in each stage of the product user’s lifecycle.