True multi-touch attribution begins with collecting and centralizing your multi-source data, making sure you have the volume, quality and completeness of data you need and then connecting the dots to build your attribution story.

Attributing credit to different events in the journey gives companies evidence of what is and isn’t working in their marketing campaigns and the opportunity to optimize around that evidence.

Download the white paper to learn how different attribution models can help answer different questions for making data-driven decisions and creating a data-informed strategy.