Funnel Builder
The Snowplow funnel builder data model that enables businesses to gain deeper insights into customer behavior at every stage of the funnel in order to optimize conversion rates, directly from your warehouse or lake.
Funnel Builder Insights
Snowplow’s Funnel Builder data model empowers companies to analyze user progress and optimize conversion rates via custom funnels with advanced configuration options, optimized warehouse querying, and comprehensive visualization capabilities. Eliminate difficult manual SQL querying for analysis, and instead auto-generate the complex SQL in an optimized way for cost-effective querying of your data from your warehouse.
Customizable Funnels
Simplified Funnel Analysis
Cost-Effective Querying
Enhanced Team Collaboration
Challenges Faced by Product & Marketing Teams
Complex SQL Requirements
Building funnel analysis requires intricate self-joins and complex SQL logic, making it technically challenging and error-prone for teams to develop and maintain
Data Accessibility
Funnel analysis often remains siloed within technical teams due to the specialized SQL expertise required, preventing business teams from independently exploring user journeys
Analysis Consistency
Different teams often develop varying approaches to funnel analysis, leading to inconsistent methodologies and results across the organization
Resource Optimization
Traditional funnel analysis queries are often inefficient, involving expensive self-joins and time spent on complex logic
Funnel Analytics
Comprehensive Conversion Insights
Track and analyze user progression through custom funnels with granular visibility into drop-off points, conversion rates, and time-to-convert metrics. Snowplow's funnel builder allows teams to create and analyze unlimited funnels across any combination of events and properties, while leveraging auto-generated SQL optimized for cost-effective querying of your data from your warehouse and efficient self-joins.
Create Custom Funnels Without Complex SQL Knowledge
Access Real-Time Conversion Metrics Across Any User Journey
Pre-built funnels for immediate insights using out-of-the-box Snowplow events
Custom Configuration
Advanced Customization & Control
Define your own bespoke funnels with advanced configuration options including custom timestamp ordering, filters, groupings, as well as count strategies. Choose which warehouse schema and table to run analysis on or select an atomic events table to reference properties inside nested columns, allowing teams to work with both flat and nested data structures, supporting both raw and modeled data.
Advanced Configuration to Meet your Business Needs
Build Bespoke Funnels on Raw or Modeled Data
Self-serve to Reduce Workload on the Data Team
Collaboration & Analysis
Interactive Analysis & Exploration
Explore conversion patterns through intuitive visual interfaces that highlight key drop-off points and conversion trends over time. Teams can drill down into specific steps, compare different user segments, and export insights for deeper analysis - all without writing complex SQL queries. Want to share the data with another team member? Simply save your funnel to share with other team members, including predefined events, filters and more, or alternatively download it as an SQL query for future investigation.
Identify Critical Drop-off Points Through Visual Analysis
Export capabilities for popular BI tools including Looker and Tableau
Collaborate Seamlessly Through Shareable Funnel Configurations
