Value-Based Ad Bidding: Leveraging Enriched Behavioral Data for Conversions

This session explores a practical ad retargeting use case centered on value-based bidding strategies. It highlights how enriched behavioral data can be harnessed to track user actions across digital touchpoints. By understanding these behaviors, marketers can convert more high-value customers. The demonstration covers data tracking methodologies, insights-driven targeting, and actionable steps to enhance ad performance through precise audience segmentation.

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