Speaking Session

Value-Based Ad Bidding: Leveraging Enriched Behavioral Data for Conversions

This session explores a practical ad retargeting use case centered on value-based bidding strategies. It highlights how enriched behavioral data can be harnessed to track user actions across digital touchpoints. By understanding these behaviors, marketers can convert more high-value customers. The demonstration covers data tracking methodologies, insights-driven targeting, and actionable steps to enhance ad performance through precise audience segmentation.

Watch The Video Below

Speaking Session

Value-Based Ad Bidding: Leveraging Enriched Behavioral Data for Conversions

This session explores a practical ad retargeting use case centered on value-based bidding strategies. It highlights how enriched behavioral data can be harnessed to track user actions across digital touchpoints. By understanding these behaviors, marketers can convert more high-value customers. The demonstration covers data tracking methodologies, insights-driven targeting, and actionable steps to enhance ad performance through precise audience segmentation.

Watch The Video Below

Meet Your Speakers

Snowplow Hosted Webinar

Blog Post Author

Freddie Day

Sales Engineer

snowplow