In this 45-minute webinar, hear how Engel & Völkers, a global luxury real estate brand, transformed their data stack with Snowplow to go beyond basic analytics. Learn how they moved from limited event logs to a real-time behavioral data platform—enabling use cases like a smart blog ranking engine that scores content based on user engagement.

Topics include:

• Challenges with legacy tracking and limited insight
• Building a scalable pipeline using Snowplow, BigQuery, dbt, and Tableau
• Using RFM-style scoring to power real-time content recommendations
• Lessons learned on schema management, data modeling, and delivering business impact

Designed for data engineers and analysts, this session offers a practical look at turning raw events into actionable intelligence. Includes a live Q&A with Engel & Völkers and Snowplow.