In a rapidly evolving digital landscape, delivering personalized customer experiences hinges on breaking down operational silos and embracing AI-ready data.

This session will introduce the idea of an AI-enabled 'personalization flywheel', fueled by behavioral data and driving increasingly compelling customer engagements. The personalization flywheel is a self-reinforcing cycle of behavioral observation, decisioning and personalized action, triggering customer responses which are fed back into the flywheel. By building an AI-enabled personalization flywheel on top of behavioral data, travel and hospitality companies can outperform their less data-sophisticated peers.