Speaking Session
AI-Ready Behavioral Data: Powering Real-Time Product Experiences & Analytics
Complete analytics demands complete data, but why stop at reporting? See how the same behavioral data that powers your retention dashboards can drive instant product moves: triggering experiments on the spot, logging context automatically, and feeding real-time KPIs without duplicate pipelines. One stream, two superpowers.
Speaking Session
AI-Ready Behavioral Data: Powering Real-Time Product Experiences & Analytics
Complete analytics demands complete data, but why stop at reporting? See how the same behavioral data that powers your retention dashboards can drive instant product moves: triggering experiments on the spot, logging context automatically, and feeding real-time KPIs without duplicate pipelines. One stream, two superpowers.
Complete analytics demands complete data—but why stop there? When every event arrives as an AI-ready record (user, session, context included), the same stream that populates your retention and activation dashboards can also drive real-time product moves. Snowplow delivers complete and quality behavioral data straight to your warehouse, letting a single click or action:
- Trigger an experiment, recommendation, or feature flag on the spot
- Log the action and its context in the very dataset you analyze
- Feed updated KPIs to the team without duplicate models or extra ETL
One pipeline, two superpowers: sharper insight and adaptive experiences, locked into a continuous build-measure-learn loop.
Meet Your Speakers
Snowplow Hosted Webinar

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John Bourous
Sr. Partner Marketing Manager