Snowplow for Marketing Teams
Stop Guessing. Start Marketing, with Complete and Accurate Customer Data
Don’t let cookie deprecation or inflexible, opaque data stuck in traditional analytics and martech tools hold you back any longer. Improve the depth and accuracy of your multi-touch attribution and customer journey analytics, and enhance audience segmentation and personalization with richer first-party customer data delivered to the tools you’re using today.
Customer Insights
Complete, Accurate Customer Journeys & Attribution
Gain complete control over your customer data. Close the gaps in your customer journey data by track every granular interaction across web, mobile, video, and beyond –all in real time. Uncover new behavioral insights beyond traditional web and mobile analytics, such as scroll depth, video watch time, cross-device journeys, to improve attribution models and campaign optimization.
Resolve customer identities and track cross-device user journeys for up to two years, well beyond the limits of Google Analytics and other traditional marketing analytics tools
Deploy multiple attribution models beyond last-click (first-touch, linear, positional, algorithmic) to accurately measure campaign performance and ROAS
Boost marketing ROI and drive year-on-year revenue growth, with rich, high-quality customer behavioral data
Real-Time Personalization
Deliver Bespoke Customer Experiences Powered by Higher Quality First-Party Data
Engage customers at the right time by leveraging rich, real-time behavioral data, delivered to your advertising and customer engagement platforms to activate personalized experiences or recommendations. With Snowplow's low-latency data collection and processing, you can act on customer intent in the moment, significantly improving engagement and conversion rates.
Maximize engagement by optimizing and adapting content in real time as users are moving through your website
Personalize search results by incorporating in-session behavior
Significantly reduce data latency to enable omnichannel customer experiences and personalization
Audience Segmentation & Delivery
Build Dynamic Audiences to Power Multi-Channel Marketing & Personalization
Power personalized customer experiences across your martech and adtech stack with dynamic audience segments based on rich, granular behavioral data. Analyze audience trends and performance with experimentation and monitoring features.
Easily define audience segments based on both behavioral data and other demographic and transactional data in your warehouse, without relying on SQL or engineering
Sync audience segments to 200+ Saas destinations, including CRMs, marketing platforms, and analytics tools to ensure consistent messaging across all marketing channels
Build trust with customers with transparent data practices that adhere to GDPR and regulatory requirements
Connect Your Customer Data, Where Marketing Needs It.
Deliver rich, granular, high-quality behavioral data straight to your martech stack, across web, mobile, and beyond. No missed touchpoints, no black-box processing. Create a complete customer behavioral profile to fuel better targeting, personalization, and measurement.
Make Every Marketing Decision Count with Better Data
Great marketing isn’t about doing more—it’s about using the right data to do it smarter. Track what matters, optimize with confidence, and turn insights into impact.
See Why Making Teams Choose Snowplow
Data-driven marketers trust Snowplow because it gives them complete control over their customer behavioral data, enabling precise, real-time behavioral insights and hyper-personalized experiences that drive growth.
Introducing technology to enhance automated marketing is not about sending the same message to everyone, but rather to allow us to tailor and personalize each contact with our users as much as possible.
Director, La Presse
Going from one week to one year for our anonymous cookies is a ridiculous uplift. When we can hang onto a user for up to a year, there’s a much greater likelihood that they will identify themselves at some point.
Senior Manager, Burberry
We are now using Snowplow’s data to completely change our performance marketing strategy and the way we promote Miracle Blur (Trinny London’s flagship product) to our target customers.
Lead Analyst, Trinny London
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