Snowplow Outperforms GA4 in GigaOm Comparative Evaluation.
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Get deeper insights into user activity to optimize your user experience for web

The Advanced Analytics for Web Accelerator helps you build powerful digital analytics dashboards for web with pre-built code, sample data, and step-by-step guidance.


Why use this accelerator?

Digital Analytics is used universally for growing online businesses, but advanced analytics can allow you to truly differentiate your company.

Gartner found that companies that use advanced analytics to improve their decision-making see a 15% increase in revenue.

In this accelerator, use our out-of-the-box tracker to send data for advanced digital analytics straight to your warehouse. You can then use our data models and dashboards to uncover new insights about the way users are navigating your websites.  

Key metrics included are:

  • Link clicks and form submits
  • Heartbeats (Page Pings)
  • HTML form actions
  • Bounce rate
  • Average session duration

“Snowplow is a data playground. Having access to the source events makes it really easy to query it and quickly test hypotheses.”

Sixtine Vervial | Data Analyst at JustWatch

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Key Outcomes

  • Create advanced analytics use cases in days
  • Data at a user, page view, and session level
  • Track time-on-page more accurately