Safeguard customer privacy by storing and visualizing consent data
The news is full of huge fines for infringement of data protection legislation, such as tech giant Meta’s recent fine of €1.2 billion, but smaller companies are also coming under increasing scrutiny and risk fines as well as reputational damage.
Tracking the consent status of your users is an essential step to remain compliant. Snowplow’s accelerator works with your existing Consent Management Platform (CMP) to collect individual marketing consent data for each customer along with each event generated by Snowplow.
With all your data fully pseudonymized, you can visualize a complete audit trail and change log of each customer, enrich your data models with user-level permissions in your data lake or warehouse, and measure the performance of your CMP.
Key metrics included are:
All Supported
Matthieu Di Mercurio | Director of Data Science, Dialogue
Create a live trial environment, send your first events, then work with it from your own coding tool through the MCP server or ask Snowplow Assistant in the console. No expert required, no credit card, no sales call.
