Blueprint
Composable CDP
Build a flexible, scalable CDP that adapts to your unique business requirements using Snowplow's Customer Data Infrastructure
What is a Composable CDP?
A Composable Customer Data Platform (CDP) is a modular approach to building a CDP that allows you to select and integrate best-of-breed components rather than relying on a monolithic solution. This approach provides greater flexibility, scalability, and control over your customer data infrastructure. With Snowplow's Customer Data Infrastructure as the foundation, you can build a CDP that precisely meets your organization's needs, integrating with your existing tech stack and adapting as your requirements evolve.
Key Benefits
Flexibility
Choose components that best fit your specific use cases and integrate with your existing tech stack.
Scalability
Add or replace components as your needs grow, ensuring your CDP evolves with your business.
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Data Ownership
Maintain complete control of your customer data with infrastructure deployed in your own cloud environment.
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Cost-effectiveness
Only pay for the components you need, avoiding the overhead of unused features in packaged solutions.
Explore Composable CDP Blueprints
Choose from these proven architectural patterns to build your composable CDP, each leveraging different components of Snowplow's Customer Data Infrastructure.
Reverse ETL
Collect and process data in your warehouse, then sync to operational systems for activation
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Reverse ETL
Collect and process data in your warehouse, then sync to operational systems for activation
Reverse ETL
Available Solution Accelerators
Abandoned Browse for Composable CDP
Setting up and automating abandoned browse re-engagement campaigns, driving higher conversion rates and improving customer engagement
Marketing
Personalization
Data Warehouse
Featured Partners:
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Lakehouse Propensity Scoring
Personalize remarketing campaigns with ML-based propensity scoring in Databricks
Marketing
Personalization
Data Warehouse
Featured Partners:
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Machine Learning Conversion Scoring for Composable CDP
Pre-built code, sample data, and step-by-step guidance to build a unified customer view and predict conversion likelihood
Marketing
Personalization
Data Warehouse
Featured Partners:
Get Started
Native Data Platform Services
Model and activate behavioral data directly within your data platform using native cloud services.
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Native Data Platform Services
Collect and process data in your warehouse, then activate with your cloud platform’s native services and integrations to end platforms
Native Data Platform Services
Available Solution Accelerators
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Real-time Event Forwarding
Forward events directly to destination platforms for immediate activation.
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Real-time Event Forwarding
Forward events directly to activation platforms to trigger downstream campaigns/workflows
Real-time Event Forwarding
Available Solution Accelerators
No items found.
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Ready to Build?
Get started with Snowplow and build your use case that meets your unique requirements.