Why Data Teams Choose Snowplow

Shift-Left Customer Data Quality

Snowplow offers extensive tooling to ensure your data is of the highest quality. Issues can be identified, triaged, diagnosed, and resolved as early as possible.

Shift-Left Customer Data Governance

Snowplow enables different teams to produce and manage distinct data sets. Governance is built into the entire data lifecycle from design to delivery.

AI Readiness for Analytics & Activation

Snowplow delivers data to your cloud data platform in real time. Powerful dbt models aggregate the data into tables for BI & AI. Stream the data for real-time use cases.

How Does Snowplow Work?

Power your analytics and real-time business operations with AI-ready customer behavioral data delivered in real time to your data warehouse, lake, or stream.

Collect high-quality first-party customer behavior data

Snowplow enables teams to collect rich, high-quality behavioral data across all digital platforms with dedicated data product and privacy tooling.

Collect rich customer data across your digital platforms

Collect behavioral data from web, mobile and more with ease using Snowplow’s out-of-the-box and custom tracking to power your AI projects or understand customer behavior.

Ensure data quality at point of collection

Control the quality of every event with Snowplow’s dynamic schema and real-time data monitoring.

Data Product tooling to define, evolve and implement tracking

Our data product tooling simplifies the process of designing and documenting your tracking. Easily generate and implement custom tracking, and version your events for seamless deployment.

Enrich and govern your data in real-time

Seamlessly unify and enrich your data to power real-time data applications in your warehouse, lake or stream. 

Enrich and transform your data in stream

Enhance any event with over 15 unique enrichments like PII pseudonymization, or add your own custom third-party sources.

Unify and load your data into your data warehouse or lake of choice

Unify and deliver all your tracked events in a single unified event table, no complex joins need to start using your data.

Stream to any downstream destination

With Snowplow's event streaming and partner integrations, send your enriched events to any downstream destinations to power real-time analytics, prediction or customer experience.

Transform raw behavioral data into analytics-ready insights

Accelerate data-driven decision making with customizable data models and dashboards with visualizations.

Power warehouse-native analytics

Gain immediate insights for your business with real-time loaders, ensuring data lands in your data platform quickly and cost-effectively.

Out-of-the-box data models

Drive insight from your data with our powerful dbt data models with advanced features including identity resolution, sessionization, and deduplication.

Built in identity resolution and stitching

Seamlessly session and cross-platform identity stitching with multiple identities tied to every event and our Unified Data Model.

Stream real-time, structured behavioral data to AI and ML models

Snowplow enables businesses to make faster, better decisions by providing AI-ready data for training models, eliminating data wrangling, and ensuring data accuracy.

Train models with AI-ready data

Feed your AI and ML models with high-quality, structured data from Snowplow, delivered consistently and in a ready-to-use format, enabling faster insights and predictions.

Seamlessly stitch customer journeys

Stream your enhanced events effortlessly to destinations like Braze, Amplitude, or custom platforms, enabling real-time analytics, predictions, and personalized customer experiences.

Deliver data at low latency

Rely on Snowplow’s low-latency delivery SLAs to ensure your data reaches your warehouse, lake, or stream in real-time, enabling rapid decision-making.

"A shopper who browses products on Burberry.com is telling us something about what she really wants. Thanks to Databricks Lakehouse Platform and Snowplow, we can build an AI-Ready Customer 360 so our client advisors have that information from the moment she walks into our store — and can deliver a personalized NextGen customer experience (CX)."

Benjamin Stephens

Senior Manager - Analytics

AI-Powered Personalization vs. Data Privacy: Can You Have Both?

March 26, 2025 9AM EST, 2PM GMT

Register for the webinar

Get Started

Unlock the value of your behavioral data with customer data infrastructure for AI, advanced analytics, and personalized experiences