Every data practitioner knows the challenge: customers want hyper-personalized experiences, but privacy regulations keep tightening the reins. Striking the right balance between leveraging data to deliver value and safeguarding privacy isn’t just a technical challenge—it’s a strategic necessity.

This panel brings together experts from AWS, Mondelez International, Fractal Analytics, and Snowplow to dive into the heart of this balancing act. How do you create real-time, AI-driven personalization that feels authentic, not intrusive? What does it take to build a first-party data foundation that powers personalization while staying compliant?

Expect practical insights, real-world examples, and a no-fluff conversation on the trade-offs, challenges, and solutions that help organizations deliver both personalization and privacy.