Upcoming Webinar

AI-Powered Personalization vs. Data Privacy: Can You Have Both?

Join our panelists as they discuss the challenges around balancing AI-driven personalization with privacy concerns.

Upcoming Webinar

AI-Powered Personalization vs. Data Privacy: Can You Have Both?

March 26, 2025 9AM EST, 2PM GMT

Join our panelists as they discuss the challenges around balancing AI-driven personalization with privacy concerns.

⏰ Timestamps:

0:00 - Introduction & Overview

0:23 - Data Flow Overview

0:59 - Data Product Studio Deep Dive

2:03 - Event Specification & Validation

3:03 - Trackers & Implementation

4:06 - Live Demo: Data Collection

5:29 - Warehouse Integration

6:32 - Data Modeling

7:35 - Data Applications & Visualization

9:06 - Advanced Use Cases & AI Integration

10:09 - Closing Remarks

Every data practitioner knows the challenge: customers want hyper-personalized experiences, but privacy regulations keep tightening the reins. Striking the right balance between leveraging data to deliver value and safeguarding privacy isn’t just a technical challenge—it’s a strategic necessity.

This panel brings together experts from AWS, Mondelez International, Fractal Analytics, and Snowplow to dive into the heart of this balancing act. How do you create real-time, AI-driven personalization that feels authentic, not intrusive? What does it take to build a first-party data foundation that powers personalization while staying compliant?

Expect practical insights, real-world examples, and a no-fluff conversation on the trade-offs, challenges, and solutions that help organizations deliver both personalization and privacy.

Meet Your Speakers

Snowplow Hosted Webinar

Blog Post Author

Yali Sassoon

Co-founder & Chief Technology Officer

Blog Post Author

Eduardo Ordax

Principal GTM, Generative AI

Blog Post Author

Nitin Gupta

Global Product Manager, AI & Analytics

Blog Post Author

Versha Singh Plainfield

AIML Product Leader and Fractional CMO