Upcoming Webinar
AI-Powered Personalization vs. Data Privacy: Can You Have Both?
Join our panelists as they discuss the challenges around balancing AI-driven personalization with privacy concerns.
Upcoming Webinar
AI-Powered Personalization vs. Data Privacy: Can You Have Both?
Join our panelists as they discuss the challenges around balancing AI-driven personalization with privacy concerns.
⏰ Timestamps:
0:00 - Introduction & Overview
0:23 - Data Flow Overview
0:59 - Data Product Studio Deep Dive
2:03 - Event Specification & Validation
3:03 - Trackers & Implementation
4:06 - Live Demo: Data Collection
5:29 - Warehouse Integration
6:32 - Data Modeling
7:35 - Data Applications & Visualization
9:06 - Advanced Use Cases & AI Integration
10:09 - Closing Remarks
Every data practitioner knows the challenge: customers want hyper-personalized experiences, but privacy regulations keep tightening the reins. Striking the right balance between leveraging data to deliver value and safeguarding privacy isn’t just a technical challenge—it’s a strategic necessity.
This panel brings together experts from AWS, Mondelez International, Fractal Analytics, and Snowplow to dive into the heart of this balancing act. How do you create real-time, AI-driven personalization that feels authentic, not intrusive? What does it take to build a first-party data foundation that powers personalization while staying compliant?
Expect practical insights, real-world examples, and a no-fluff conversation on the trade-offs, challenges, and solutions that help organizations deliver both personalization and privacy.
Meet Your Speakers
Snowplow Hosted Webinar

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Yali Sassoon
Co-founder & Chief Technology Officer

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Eduardo Ordax
Principal GTM, Generative AI


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Nitin Gupta
Global Product Manager, AI & Analytics


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Versha Singh Plainfield
AIML Product Leader and Fractional CMO
