Half Your Traffic Isn't
Human Anymore

Traditional analytics tools like GA4 can't identify AI agents browsing your site. Whereas Snowplow can track and model the event-level data necessary to reveal the difference between human and agent traffic in real time.

Humans, bots, answer-fetching agents, and agentic browsers each behave differently and require different treatment. Snowplow captures the event-level data needed to classify each type and analyze their behavior separately so you can maintain KPI metric integrity.

Once you can see both audiences, you can serve both. Snowplow lets you treat humans and agents as first-class users. Deliver real-time context to activate and optimize different experiences for each to drive better business outcomes.