Join Yali as he explores the differences between zero-party data and first-party data, focusing on regulation and consumer expectations.
Zero-party data is explicitly provided by users (e.g., chatbot interactions), making it more transparent and intent-driven while first-party data is collected through user interactions (e.g., clicks, scrolls), requiring businesses to infer intent.
While both types of data are regulated similarly, zero-party data is especially valuable as it offers direct insights into user motivations.
For a deeper dive, check out our full webinar: AI-Powered Personalization vs. Data Privacy: Can You Have Both? https://snowplow.io/events/ai-powered-personalization-vs-data-privacy-can-you-have-both